Autonomy

On the DEV plan your own product owner changes the system — with Claude Code or the AI they already use. No agency, no backlog, no developers on retainer.

Autonomy

Your PO. Not our roadmap.

Every other vendor answers a feature request the same way: it goes on their roadmap. On the DEV plan, it goes on your product owner’s Tuesday. They get the source of your own system and the practical means to change it — working with Claude Code or whichever AI assistant your team already uses. No developer on retainer. No agency quote.

See the plans

You know how this normally goes. You ask your software vendor for something specific to how you actually trade — a field, a rule, a step in a flow — and it enters a queue you can’t see, behind thousands of other customers, prioritised by someone whose business isn’t yours. If you’re impatient, the alternative is an agency: a discovery phase, a five-figure quote, and a build that lands three months later slightly beside the point. Neither of those is a partnership. Both are just what happens when the system isn’t yours to change.

Most custom features are not a project

Here is the part the industry never says out loud: the overwhelming majority of what companies pay agencies and contractors for is small. A field that needs to exist. A rule your market has and the software doesn’t. A report shaped like your board’s questions rather than someone’s default template. An extra step because your warehouse works the way it works.

None of that is hard. It is only expensive — because reaching it meant a developer, and reaching a developer meant a quote, a scope, a queue and a release. On the DEV plan, that entire apparatus is gone for this class of work. Your product owner describes the change and it exists. What’s left for developers is what genuinely deserves them: hard integrations, unusual performance work, real engineering. Not your form field.

What “you own the source” actually means

DEV gives you the complete source of your platform, in your own repository. Not an export, not a plugin API, not a sandbox with the interesting parts locked — the real thing your shop runs on. You can read it, change it, extend it, and keep every change through every upgrade. If you ever leave us, you leave with a working system rather than a data dump.

Why a non-developer can actually do this

Owning source code has never been the hard part. Using it was. What changed is that the AI assistants your team already has — Claude Code, GitHub Copilot, ChatGPT, Gemini — can write a working change from a description. What they can’t do, anywhere else, is know whether the change is right.

That is the part we built. BISE is written in a language we made specifically so that the system checks every change against how your business actually works, before it can go live. A price rule that contradicts itself, a field that doesn’t exist, a discount that could go negative, a half-finished edit — refused, immediately, with a plain explanation of what’s wrong.

So the loop is: describe what you want → the AI writes it → the platform refuses it if it’s wrong → you try again. Nobody has to read the code to know it’s safe. That’s what makes this a product owner’s job instead of a developer’s.

What a product owner realistically ships

A new field on a product, an order or a customer — visible everywhere it should be, same afternoon

A discount or pricing rule your market needs and no standard shop supports

A report your board asks for, built from your own data instead of exported to a spreadsheet

An extra step in your fulfillment flow, because your warehouse works the way it works

A connection to a supplier’s system that nobody else has bothered to support

The small thing that’s been on the backlog for a year because it was never worth a project

The questions we get asked

Be honest — do we really not need a developer or an agency?+

For this class of work, no — and that is most of what you are currently paying for. For genuine engineering, a heavy integration, a performance problem, an unusual security requirement, you’d want a developer, and we’re here for exactly that. The point isn’t that developers stop mattering. It’s that “can it also do X?” stops being a purchase.

What if the AI writes something wrong?+

Then it doesn’t go live. That is the whole design. Wrong changes are refused before they can run, with an explanation — so the failure costs you a few minutes, not a weekend and an apology to customers.

Do our changes survive updates?+

Yes. You stay on the same platform we keep developing; your changes travel with you through upgrades. You are not forking away from the product and stranding yourself on an old version.

What does this replace, in money?+

Usually an agency retainer or a part-time developer, plus the change requests that never got made because they weren’t worth the invoice. That is a large part of why BISE’s total cost is lower than the stack it replaces.

Can we start on PRO and move to DEV?+

Yes, any time. PRO already customizes deeply without code. DEV adds the source and this way of working — same system, same data, no migration.

The economics

This is where the cost goes.

Autonomy is the reason our total cost of ownership is the lowest of any comparable system. Not because the licence is cheap — because the agency invoices, the retainers and the change requests stop existing.

See the numbers